Who should participate in a private ad exchange?
Publishers and media companies who want to:
- Protect the value of their ad space
- Eliminate sales channel conflict
- Gain more control over ad rates, auction types, deal terms, category pricing, and agency relationships
- Better understand who is buying ads on their sites and who they are targeting – invaluable advertiser data, audience insights
- Be on the cutting edge of online advertising
- Reach national advertisers
- Increase revenue, while reducing reliance on ad networks
- Capture revenue from non-traditional sources: demand-side platforms and agency trading desks
Leverage our combined scale and join adhance’s private exchange
- Community newspaper sites with local reach and national scale appeal to advertisers – our new private ad exchange has this unique value proposition
- Get the latest technology from the right partner
- Collectively, we can create a national footprint and compete for large branding budgets
